NOT DONE
Branding project, date. 2024
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I created my brand, " NOT DONE " as a part of my branding assignment where we were tasked to create a brand that would fit into a consignment brand store.
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NOT DONE aims to honour the processes above the final product. NOT DONE was inspired by the untold unfinished stories of old fabric scraps and old clothing pieces that have not lived up to their fullest potential. Hence we emphasise the concept of celebrating the beauty in our flaws and bringing wearable art to life.
The transformation of clothing into a gender-neutral "Safe Space" that provides a platform for self-expression while breaking traditional fashion norms. NOT DONE is about more than simply clothes; it's about building a community that values uniqueness and recognises the power of bold, real expression when it all comes together.
The logo serves as a reminder that it's edgy and raw hence the graffiti mimicked font
This is the moodboard created for NOT DONE
After coming up with a brand, we were tasked to come up with 5 product ideas that would fit with our overall brand image and must meet the requirements of sustainability and future proof.
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I then came up with several apparel designs that all involved upcycling.
I then proceeded to source for materials and come up with my material and colour board for the finaliased product.
Model shots
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Product shots
This is the material board created for the apparel I produced myself.
Cost sheet
